Advertising in today’s economy is just as important as it has ever been before. The reason is simple; people are watching where they are spending their money. In addition, the methods of how to advertise have changed over the past decade. Large companies are now pushing more for advertising online and people are increasing their shopping and browsing online. We now have three main methods to advertise. We have online advertisement, television advertisement and brick and mortar advertisement. These can all be effective but some cost significantly more than others and may not yield the desired results for the money invested. So, what is the best way to advertise, you need to review what methods you think will work for your business
Television advertisement is the most expensive and can yield the quickest benefit depending on which slot you pick to advertise on. In other words, you will most likely benefit more to advertise during the 5:30-9:00 time slot if you happen to be a car dealership. The reason being is several people work during the day and you want people that are working to see your advertisement. Therefore, you will end up paying more for this type of advertisement. So make sure you reap the most benefit you need to look at your business and decide if when would be best for you spend money on this type of advertisement. You also should keep in mind if you should use this type of advertisement during one particular time of the year.
Brick and mortar advertisement is something similar to a shotgun blast and can be very effective for a decent price. However, you lack the ability to enforce branding as much with this type of advertising that you often can accomplish with advertising on the TV. The brick and mortar method consists of using advertisements in the local paper, billboards and even on the radio. These can be effective if people running your campaign can provide statistics on the genre of the group that responds to ads from each source. As an example if you selling products that cost thousands of dollars you would not want your advertisement playing on a radio station that predominately targets a younger audience that may not be able to afford your product or services.
Online advertising can be the cheapest but also the most difficult to achieve because you have to rely on people to go to your website or find your advertisements. Large companies are getting better at online advertisements by using search engines to advertise for them while including website address with their TV commercials. Larger companies are training people to regularly visit their website by offering specials online.
I discussed three different methods to use advertise. You can advertise on TV, brick and mortar advertising which includes radio, billboards and newspaper advertisements or you can advertise online. The way to select any of these groups is to know the age, gender and potential income of your audience in addition to seasonal adjustments in their buying patterns.